{"id":140833,"date":"2026-06-21T03:01:00","date_gmt":"2026-06-21T01:01:00","guid":{"rendered":"https:\/\/news.abusizz.ch\/interview-das-waren-keine-drohungen-die-on-gruender-rechtfertigen-ihren-harten-kampf-um-das-schweizerkreuz\/"},"modified":"2026-06-21T03:01:00","modified_gmt":"2026-06-21T01:01:00","slug":"interview-das-waren-keine-drohungen-die-on-gruender-rechtfertigen-ihren-harten-kampf-um-das-schweizerkreuz","status":"publish","type":"post","link":"https:\/\/news.abusizz.ch\/de\/interview-das-waren-keine-drohungen-die-on-gruender-rechtfertigen-ihren-harten-kampf-um-das-schweizerkreuz\/","title":{"rendered":"INTERVIEW &#8211; \u00abDas waren keine Drohungen\u00bb: Die On-Gr\u00fcnder rechtfertigen ihren harten Kampf um das Schweizerkreuz"},"content":{"rendered":"<div>Die Sportschuhfirma On drohte dem Bund mit Klagen und setzte die Beh\u00f6rden unter Druck, um weiterhin mit dem Schweizerkreuz werben zu d\u00fcrfen. Im Interview verteidigen die CEO Caspar Coppetti und David Allemann ihr Vorgehen.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Die Sportschuhfirma On drohte dem Bund mit Klagen und setzte die Beh\u00f6rden unter Druck, um weiterhin mit dem Schweizerkreuz werben zu d\u00fcrfen. Im Interview verteidigen die CEO Caspar Coppetti und David Allemann ihr Vorgehen.<\/p>\n","protected":false},"author":11,"featured_media":140834,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14,1],"tags":[],"class_list":["post-140833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nzz","category-topstory"],"_links":{"self":[{"href":"https:\/\/news.abusizz.ch\/de\/wp-json\/wp\/v2\/posts\/140833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.abusizz.ch\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.abusizz.ch\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.abusizz.ch\/de\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/news.abusizz.ch\/de\/wp-json\/wp\/v2\/comments?post=140833"}],"version-history":[{"count":0,"href":"https:\/\/news.abusizz.ch\/de\/wp-json\/wp\/v2\/posts\/140833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.abusizz.ch\/de\/wp-json\/wp\/v2\/media\/140834"}],"wp:attachment":[{"href":"https:\/\/news.abusizz.ch\/de\/wp-json\/wp\/v2\/media?parent=140833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.abusizz.ch\/de\/wp-json\/wp\/v2\/categories?post=140833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.abusizz.ch\/de\/wp-json\/wp\/v2\/tags?post=140833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}